Time // 2015


Client // Pragamed München


Location // München, Germany


Status // completed


Type // Corporate Design


Size // –


Team // Marvin Bratke, Paul Bart

Creating a vivid, interconnected brand identity for medical supplies and services.



Pragamed, founded in Munich, Germany, commisioned BART//BRATKE to design their brand identity, including corporate image and creating a coherent graphical appearance. During a workshop with the client, we created a concept of an undulating ribbon, representing a medical curve, the wish for geometric formal expression and an appreviation of the practice’s name inside the logo. The logo consist of 2 three-dimensionally rotated letters “P” and “M” that are brought together inside a connecting ribbon structure creating multiple layers of reading in two- and three-dimensional space. The lower, beating structure the history and reliability of the company and an upward-facing ribbon represents the future of Pragamed as an innovative, interconnected company.