pragamed

PRAGAMED VISUAL IDENTITY

 

Time // 2015

 

Client // Pragamed München

 

Location // München, Germany

 

Status // completed

 

Type // Corporate Design

 

Size // –

 

Team // Marvin Bratke, Paul Bart

Creating a vivid, interconnected brand identity for medical supplies and services.

 


 

Pragamed, founded in Munich, Germany, commisioned BART//BRATKE to design their brand identity, including corporate image and creating a coherent graphical appearance. During a workshop with the client, we created a concept of an undulating ribbon, representing a medical curve, the wish for geometric formal expression and an appreviation of the practice’s name inside the logo. The logo consist of 2 three-dimensionally rotated letters “P” and “M” that are brought together inside a connecting ribbon structure creating multiple layers of reading in two- and three-dimensional space. The lower, beating structure the history and reliability of the company and an upward-facing ribbon represents the future of Pragamed as an innovative, interconnected company.